Reality competition focuses on Ford Escape

Ford is joining with NBC and Telemundo's mun2 cabler for that reality skein "Escape Routes," that will reveal the 2013 Ford Escape.This program airs on Saturday nights at 8 p.m. beginning March 31 on NBC. It will likewise air at 11 p.m. on mun2, which targets youthful, bilingual Latino auds.Within the series, six groups of two will compete inside a road-trip challenge while using new vehicle, which may also be incorporated within the grand prize. The car maker earlier used social networking to show the Fiesta and Explorer. Even though series focuses on Ford, this program will feature advertising using their company sponsors and isn't a period-buy deal."Escape Routes" is created by Elise Doganieri, longtime professional producer of CBS' "The Astonishing Race." The six hourlong episodes is going to be located by Rossi Morreale, who located ABC's "Dating at nighttime.Inch Participants will visit metropolitan areas including L.A., NY, Atlanta, Miami, Bay Area and Vegas.Challenges will stream survive Escaperoutes.com, and fans will have the ability to modify the results of the overall game."This is actually the very first time an car maker has utilized prime-time television to produce a brand new vehicle," stated Jim Farley, Ford group veep for global marketing, sales and repair. Contact the range newsroom at news@variety.com